File This Under "Things Appropriately Named"

Newsweek reports that there is a type of oil exploration called "fracking":

Central to that development is the use of fracking fluids. Largely unregulated,
they've been employed by the energy industry for decades and, with the exception
of diesel, can be made up of nearly any set of chemicals. Also, propriety trade
laws don't require energy companies to disclose their ingredients. "It is much
like asking Coca-Cola to disclose the formula of Coke," says Ron Heyden, a
Halliburton executive, in recent testimony before the COGCC. Despite its
widespread use and somewhat mysterious mix, fracturing fluid was deemed in 2004
by the Environmental Protection Agency as safe for the environment and
groundwater. Dave Dillon, the COGCC's top engineering manager, says nearly every
one of Colorado's 35,600 wells are "fracked" and that a minimum of 100,000
gallons are used per well, resulting in millions of gallons pumped into the
ground each year. And since it's typically pumped far below groundwater tables,
Congress exempted fracking fluids from the Safe Drinking Water Act in 2005.

Obviously this predates the coinage of "frak" on Battlestar Galactica - but, god, how appropriate.